Physician Entrepreneurs, does selling feel hard, awkward, or manipulative, you’re not alone.
But here’s what most physicians don’t realize: Selling is not manipulation. Selling is service.
You’re helping someone in pain. Someone looking for a solution. Someone willing to pay—but they don’t know who can help them. Yet.
So if you’re hiding, avoiding sales, or waiting for people to “figure it out,” you’re actually robbing them of the better life they’re searching for.
Let’s rewrite your definition of sales—ethically and powerfully.
Redefining Selling: It’s Not What You Think
Selling is not pushy. It’s not about pressure. It’s not about “getting” people.
Selling is simply this:
Educating + Serving.
You’re helping people with real problems discover that a solution exists—and that you offer it.
When you stay silent, they stay stuck.
When you make the offer, lives change.
EntreMD Ethical Sales Formula (That You Already Use)
You’re already doing ethical selling. You just call it something else—like treating a patient.
So let’s lay out the formula:
Step 1: Identify the Problem
You don’t prescribe before you diagnose.
In business, same thing.
What is the pain your ideal client is experiencing?
They can’t get an appointment for 2 months.
They’re burnt out in their business.
They’re leading a team but feel lost.
They’re making revenue, but the profit doesn’t show.
They’re working nonstop and missing life.
These are real problems. You have the solution. But only if you name it and show up.
Step 2: Offer the Prescription
Once you’ve named the problem, offer the solution.
This is the part where you say:
“Come to our private practice.”
“Join our coaching program.”
“Attend our event.”
“This is how we help.”
No hype. No pressure. Just the right answer for the right person, at the right time.
Step 3: Give Them the Opportunity to Say Yes
This is where most physicians get stuck.
Fear of rejection. Fear of no.
But let’s reframe that.
Imagine this:
You make 100 offers.
70 people say no.
30 people say yes.
What happens? You’ve grown your business. Maybe added $30K or more in revenue. Lives have changed—including yours.
The no is the way to the yes.
You’re not for everyone. And that’s okay. But if you never ask, they can’t say yes.
Why Selling Is Your Ethical Obligation
If someone told you they could help with your migraines, your anxiety, your sleepless nights—wouldn’t you want them to speak up?
Your business solves real problems.
And people are waking up in a cold sweat trying to figure it out.
They just haven’t met you yet.
Selling is the bridge between their pain and your solution.
So yes, it is your ethical obligation to show up and offer it.
Lean Into Your WHY
Why did you start your business?
Maybe it’s to help physicians live with more freedom.
Maybe it’s to fix healthcare’s cold, transactional model.
Maybe it’s to create a place where moms feel seen, patients feel human, and teams grow.
Whatever your WHY is—lean into it.
When you remember the ripple effect of what you do, you stop second-guessing whether you should sell.
You realize you must.
When You Sell Ethically, Here’s What Happens
- Physicians go from burned out to building dream lives.
- Families spend time together again.
- Teams thrive.
- Patients get real care.
- Communities change.
And you… you become the confident, clear leader you were always meant to be.
This Is Your New Identity: You Make Offers Daily
Because your business solves pain.
Because your mission matters.
Because selling is just how you serve.
So here’s your homework:
Make offers today. One. Five. Ten. Your choice.
DM me on Instagram or Facebook and tell me:
“I made the offer. I practiced ethical selling today.”
Make it part of your identity. You help people. You serve people. And yes, you sell.
Recap: The Ethical Sales Formula
- Identify the Problem – What are they struggling with?
- Offer the Solution – What’s the next best step for them?
- Invite the Yes – Don’t let fear steal their transformation.
The Fastest Path to Business Growth for Physician Entrepreneurs
You became a doctor to help people not to be stuck in survival mode.
If you’re ready to scale your practice or business with a proven system, you don’t have to do it alone.
When you’re ready, here are 4 ways we can help you:
The EntreMD Business School –Join a thriving community of 100+ physicians and gain the business education medical school didn’t teach you. Apply today to take the next step.
The EntreMD Podcast – Weekly insights from top physician entrepreneurs.
The Profitable Private Practice Movement – Step-by-step strategies to scale your business.
The 5-minute Business Accelerator: Join 5,000+ subscribers to get weekly tips that will move you closer to your first or next 7-figures in revenue.
