The One Skill That Separates Struggling Doctors from 7-Figure Physician Entrepreneurs (And Why You’re Probably Avoiding It)

Physician

1. The Silent Struggle No One Talks About

A doctor I once coached had a busy clinic, great outcomes, and a loyal team.
Still, she was stuck.
Revenue plateaued.
Workload skyrocketed.
Freedom? A distant dream.

She thought she had a marketing problem.
What she really had was an asking problem.


2. Burned Out or Just Under-Asked?

Most physicians enter entrepreneurship to escape burnout.
Only to recreate the same exhaustion—just with more paperwork and fewer benefits.

Why?

Because we were trained to wait for opportunities, not ask for them.
Trained to serve, not to sell.
Conditioned to heal, not to build.

Here’s the uncomfortable truth:
If you’re not asking, you’re not growing.
If you’re not growing, you’re stuck in the same grind… just wearing scrubs and a CEO title.


3. Why Most Doctors Never Scale

It’s not because of intelligence.
Or talent.
Or even time.

It’s because they avoid the one skill that makes every other strategy work:

Asking.

Not begging.
Not manipulating.
Not being pushy.

But confidently inviting people to engage with your business in ways that drive growth—while delivering massive value.

You can build the most beautiful brand.
Launch the most innovative service.
Craft the most compelling offer.

None of it matters…
If you don’t ask.


4. The Five Asks That Transform Your Business

Want to 10x your income and impact?

These five asks need to become a part of your weekly rhythm:


1. Ask People to Work With You

Seems obvious, right?

Yet most physicians believe their work “speaks for itself.”
It doesn’t.

You must speak for it.
You must invite people in.

  • “Book your consult now.”
  • “Join my coaching program.”
  • “Let’s schedule your next visit.”

If you don’t ask, they don’t act.
Make it easy for them to say yes.


2. Ask People to Continue Working With You

A pediatrician realized her revenue dipped because she never asked families to schedule follow-ups.
They loved her. They just… forgot.

Now imagine your EMR full of overdue patients.
That’s untapped revenue and unrealized impact.

Same goes for coaching clients, consulting contracts, or group programs.
Don’t assume they’re done.
Ask them to keep going.

  • “What would another 90 days of momentum create for you?”
  • “Ready to go deeper with this work?”

Retention is the secret weapon of sustainable businesses.


3. Ask People to Work With You at a Higher Level

You’ve earned trust.
You’ve delivered results.
Now—elevate the relationship.

A private practice doctor started offering in-house diagnostic services.
Her patients were grateful for the convenience—and her profits doubled.

Think of it this way:

  • What premium service could you offer?
  • What deeper transformation could you guide someone through?

If you don’t ask, they’ll never know it exists.

And yes—people will pay more when they see the value.


4. Ask Clients to Refer You

Your clients are walking testimonials.
They’ve seen the transformation.
They want to help you—they’re just waiting to be asked.

A simple script:

“Do you know someone who deserves the same transformation you’ve had?”

Referrals convert faster and stay longer.
They come with trust pre-installed.
Yet so few physicians make the ask.

Add this one-liner to your post-visit workflow or end-of-program call.
It’s free marketing with infinite ROI.


5. Ask Referral Partners to Promote You

This is the growth strategy most physicians ignore.

Your ideal clients already follow someone else.
Who’s already gathered your people?

  • Think: OBGYNs referring to pediatricians.
  • Think: health influencers referring to your metabolic clinic.
  • Think: physician podcasts bringing you on as a guest.

Find those who already serve your ideal audience.
Reach out.
Make the ask.

“Would you be open to introducing me to your community?”

It’s not about ego.
It’s about service.

When your work transforms lives, it’s your duty to make it known.


5. The Bottom Line: Make Asking a Daily Habit

Let’s recap.
The five asks:

  1. Work with me
  2. Continue working with me
  3. Work with me at a higher level
  4. Refer people to me
  5. Promote me to your audience

None of these are manipulative.
None of these are sleazy.
They’re invitations.
They’re impact multipliers.

Here’s the game-changer:

Build a system around these asks.
Make it part of your daily operations.
Let your team support the process.
Treat “asking” like a vital sign for business health.

When you do?

  • Your practice becomes full.
  • Your pipeline becomes predictable.
  • Your profits become scalable.
  • Your life becomes your own again.

The Fastest Path to Business Growth for Physician Entrepreneurs

You became a doctor to help people not to be stuck in survival mode.

If you’re ready to scale your practice or business with a proven system, you don’t have to do it alone.


When you’re ready, here are 4 ways we can help you:

The EntreMD Business School –Join a thriving community of 100+ physicians and gain the business education medical school didn’t teach you. Apply today to take the next step.

The EntreMD Podcast – Weekly insights from top physician entrepreneurs.


The Profitable Private Practice Movement – Step-by-step strategies to scale your business.

The 5-minute Business Accelerator: Join 5,000+ subscribers to get weekly tips that will move you closer to your first or next 7-figures in revenue.