Is Affiliate Advertising a Good Option for Physicians and Doctors?
Affiliate marketing is a term often used interchangeably with affiliate advertising. Technically: “Marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.” […]
FAQ: What is The Start-Up Cost to Start a Medical Spa?
Over the past 20 years, more and more Americans have become interested in nonsurgical and less invasive treatments and options to rejuvenate their skin and body. As a result, medical spas are a growing business idea that is highly lucrative. The American Society of Plastic Surgeons describes medical spas as a “combination of an aesthetic […]
The Pros and Cons of Physicians Creating a YouTube Channel
Social media. It’s everywhere. Can we, as physicians, ignore this marketing type’s importance in 2023? Not if you listen to what PostBeyond has to say. They report that “as 2022 closed and opened to 2023, many markets entered into a recession…astute marketing managers and leaders can see why social media marketing is important, now more […]
The Pros and Cons of Paid Product Endorsements for Doctors
Paid product endorsements involve a brand or company paying an individual, typically a celebrity or influencer, to promote their product or service. The endorser is typically compensated with a fee, ranging from a few hundred dollars to millions of dollars, depending on their level of fame and influence. The specifics of how paid product endorsements […]
Career Satisfaction: Which Doctors Enjoy Their Jobs The Most?
I’ve recently become curious about career satisfaction within the healthcare industry. What contributes to happiness for doctors in the States, and which doctors currently enjoy their jobs the most? It’s all too painfully clear that many doctors report high levels of burnout, feelings of anger and/or anxiety, and even depression so severe it leads to […]
Doctor Loan Programs: Who Qualifies and How to Apply
There are loan programs explicitly designed with doctors in mind. Called a “physician loan” or “doctor mortgage loan,” these programs are intended for medical professionals and usually don’t require a down payment. Regular mortgage loans require a down payment, and if borrowers can’t make a down payment above 20%, they’ll need to also pay for […]
[Guide] The Importance of Disability Insurance for Physicians
In today’s medical practices, overhead is somewhere between a staggering 60% and 70%. Overhead has “increased substantially…with reimbursements dropping, malpractice costs rising and salaries for employees increasing.” Most physicians find themselves launched into the “business management” role of their practice without the benefit of any training about the business side of healthcare. I imagine the […]
What Are Expert Medical Witnesses and How to Become One
Expert medical witnesses have become an important part of the judicial system as they give evidence to help courts make decisions. They help judges and juries understand the evidence that’s presented in cases clearly and concisely. An expert medical witness is someone with a specialized understanding of the medical field. They are often called upon […]
What Kind of Salary Can a Nurse Make With a Bachelor’s Degree?
Hot off the press, Nurse.com weighs in on The Nursing Shortage: Looking Ahead to 2023. The article starts on a positive note by citing that “statistics show the nursing shortage is still a crisis, but 2023 could be a turning point.” But before we all exhale with relief, the same article warns that almost 30% […]
Fully Booked Doctors: What To Do When You’re Too Busy
Physician Leadership recently asked, “How many patients can a primary care physician treat?” According to their findings: “Not as many as required — but delegation can lessen the workload.” As of 2019, the average primary physician may treat 2,500 — or more — patients. They also share criteria used by Duke University’s studies that to […]
