The One-Like Post That Made $18,000 (And What Most Physician Entrepreneurs Miss About Social Media)

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Physician entrepreneurs tend overthink social media.

You assume you need 100 likes to get a client.
You believe visibility equals vanity.
You wonder if it’s even worth it.

Let me tell you this.

One post. One like. Eighteen thousand dollars in revenue.
That’s not a fluke. That’s a framework.

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The Real Problem

Here’s what I hear over and over again.

“I want a thriving business, but I don’t want to post online.”
“I know this program works, but I’m not comfortable showing up on social.”
“I’m a doctor, not a content creator.”

I get it.

You weren’t trained to promote yourself.
You weren’t taught marketing or branding.
You spent a decade learning to care for patients, not position yourself online.

But here’s the truth.

If you’re building something beyond the clinic—
Whether it’s a private practice, coaching offer, speaking brand, or consulting program—
You need visibility.

And visibility starts with showing up.

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Social Media is a Tool, Not a Threat

Social media is like money.

It’s neutral.

It reflects the person who uses it.

When it’s in the hands of someone with purpose, it amplifies mission.
When it’s in the hands of someone with distraction, it fuels noise.

If you are values-led, results-driven, and serious about building something meaningful—
Social media is one of the most powerful tools available to you.

Not for fame.
For function.

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Here’s the Evidence

Years ago, I posted a short message with a link to one of my videos.

It got one like.

That’s it.

One physician reached out from that post.
We worked together for a year.
She paid $1,500 a month.
That’s $18,000 in revenue from a single post.

So no, you don’t need to go viral.
You just need to be strategic and consistent.

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The 7 Types of Social Media Posts That Drive Results

These are not random.
They’re intentional.
They serve a specific purpose for physician entrepreneurs building businesses beyond the bedside.

You can use these even if you hate social media, don’t want to dance, and value your privacy.

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1. The Debrief Post

Teach through your experience.

Did something work? Break it down.

Example:
“We grew to 112,000 YouTube views in 28 days. Here are the seven things I did differently.”

It shows your process.
It builds trust.
It gives your audience a reason to follow and buy.

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2. The How-To Post

Go straight to the solution.
Skip the story. Keep it tactical.

Example:
“How to increase private-pay bookings without adding more clinic hours.”
“How to launch a digital course as a physician in three steps.”

Short. Clear. Useful.

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3. The Client Testimonial Post

Let the results speak.

Take a screenshot. Quote your client. Share the outcome.

It’s not just about showing social proof.
It’s about giving your audience permission to believe it’s possible for them too.

When you highlight your clients, it helps them—and it grows you.

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4. The Mission Message Post

This is your “why.”

This is where you let the world know what you stand for and what you won’t tolerate.

Example:
“Private equity won’t save healthcare. Physician entrepreneurs will.”
“Don’t tell me to stay in my lane. I’m building the whole highway.”

This kind of post creates connection.
It defines your movement.
It gives people something to believe in.

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5. The Call-to-Action Post

The least engagement.
The highest revenue.

These posts might only get seven likes.
But they convert.

They move your audience into action.

Example:
“Spots are open for my business mentorship for physicians. Apply here.”
“Looking to scale your speaking career? Let’s talk.”

This is where the business happens.
Skip this, and your audience stays passive.

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6. The Behind-the-Scenes Post (Reality TV Without the Drama)

Show what your entrepreneurial life really looks like.

You don’t need to share your kids, your location, or your deepest secrets.
But give people a glimpse behind the curtain.

Share the prep before your webinar.
The overwhelm before launch week.
The quiet moment after closing a client.

It humanizes you.
It builds connection.

Many physicians have joined our programs because they saw not just the wins—but the real work behind them.

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7. The Mythbuster Post

Tackle false beliefs head-on.

Your audience is full of smart, skeptical professionals who’ve been fed misinformation about what’s possible.

Call it out.

Example:
“Med school acceptance rate is 3%. Entrepreneurs who hit 7 figures? 9%. You’ve defied the odds before. You can do it again.”

Challenge the belief.
Back it with logic.
Open the door to a new way of thinking.

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If You’re Building a Brand, This Is the Work

You don’t need ads to scale.
We didn’t run ads until we crossed seven figures in revenue—on purpose.
We wanted to prove it could be done through organic content.

And it was.

You don’t need a big following.
You don’t need viral videos.
You need the right message, consistently shown.

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What To Do Now

Choose one of the seven post types.

Write your version.
Make it clear. Make it true.
Post it.

Track your results, not your likes.
You’re not a content creator chasing metrics.
You’re a physician entrepreneur building something bigger than algorithms.

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There are clients waiting to hear your message.
Team members waiting to join your vision.
Opportunities waiting to be unlocked by your presence.

But they won’t come find you if you stay invisible.

You don’t need to post every day.
You just need to show up with purpose.

Every post is a seed.

Some grow fast. Some take time.
But they all work—if you work them.

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The Fastest Path to Business Growth for Physician Entrepreneurs

You became a doctor to help people not to be stuck in survival mode.

If you’re ready to scale your practice or business with a proven system, you don’t have to do it alone.