What if your dream business as physician entrepreneurs is just one mindset shift away?
It’s not your degrees.
It’s not your credentials.
It’s not even your business model.
It’s the way you think.
And Dr. Una says it plainly:
“The average entrepreneur thinks in terms of cost.
The ultra-successful entrepreneur thinks in terms of ROI.”
Let’s Be Honest. Most Physicians Are Stuck.
You’ve done everything right.
Trained for years.
Built a thriving clinical practice.
Served your patients with excellence.
And yet…
You feel stuck.
Underpaid.
Overwhelmed.
Burned out.
You’re not alone. Dr. Una’s heard it over and over again from physicians in her community:
“I’m doing all this work, but I still feel like I’m drowning.”
“I want more freedom—but my business feels like a trap.”
“I want to scale—but I don’t know how.”
This Is the Tipping Point
At some point, the pain becomes too loud to ignore.
You realize:
Your current way of thinking is costing you more than it’s saving you.
“Most people think, ‘I can’t afford to invest right now.’
But the truth is: You can’t afford not to.”
Let that land.
Because when you shift your mindset from cost to investment, your entire business changes.
From Personal Training to Business Building
Dr. Una shares a powerful analogy.
She hired a personal trainer. Paid a premium. Not because she wanted six-pack abs—but because:
“I want to be strong at 90.”
That’s long-term thinking.
Not: “What is this costing me now?”
But: “What will this buy me in 50 years?”
“My 90-year-old self would gladly pay three times what I’m paying today.”
Apply that same thinking to your business:
- A new CRM
- A more powerful EHR
- A business coach
- A team member that frees you up
They’re not expenses.
They’re assets.
Three Areas Where Physicians Must Invest—Now
Let’s make this real. If you want a business that’s profitable, sustainable, and freedom-producing, you need to stop playing small.
Here’s where Dr. Una says most physicians sabotage their growth:
1. Infrastructure
“The EHR I was using was free—and I was paying for it every single day.”
Lack of reporting.
Missed billing.
Data you can’t track or transfer.
She switched to a paid EHR.
“Thousands per month. Worth every penny.”
Because with better reporting, her team could:
- Proactively book overdue appointments
- Increase revenue
- Improve patient outcomes
ROI > Cost
2. Team
“Most people only hire doers. But the real ROI comes from thinkers.”
Not just VAs. Not just admins.
We’re talking team members who own outcomes.
Practice managers who think like CEOs.
Marketing hires who actually drive patient flow.
“They get results. They give you your time back. They help you scale.”
Again:
The average entrepreneur says: “I can’t afford it.”
The ultra-successful says: “I can’t afford not to.”
3. Coaching
Let’s talk about the elephant in the room.
“Coaching is not a scam. Staying stuck is.”
A physician in Dr. Una’s community paid $25,000 for coaching.
Twelve months later, she hit six figures in her business.
“Even if she never grew beyond that, she’d still make 5x her investment in 5 years.”
And many physicians double, triple, even 10x their income because they invested in the right container.
Why?
Because you are the asset.
And the version of you that built your current business can’t build your next one.
“You are Play-Doh. You’re not fixed. You can be molded.”
But only if you invest in your growth.
The Real Cost of Staying the Same
“Businesses die every day. Not because of competition—but because the entrepreneur didn’t evolve.”
You might think you’re saving money.
But the truth?
Playing it safe costs you:
- Lost income
- Missed impact
- Delayed freedom
- Unnecessary stress
- And yes… sometimes even your business
The Fastest Path to Business Growth for Physician Entrepreneurs
You became a doctor to help people not to be stuck in survival mode.
If you’re ready to scale your practice or business with a proven system, you don’t have to do it alone.
When you’re ready, here are 4 ways we can help you:
The EntreMD Business School –Join a thriving community of 100+ physicians and gain the business education medical school didn’t teach you. Apply today to take the next step.
The EntreMD Podcast – Weekly insights from top physician entrepreneurs.
The Profitable Private Practice Movement – Step-by-step strategies to scale your business.
The 5-minute Business Accelerator: Join 5,000+ subscribers to get weekly tips that will move you closer to your first or next 7-figures in revenue.
