One of the questions I get asked all the time is:
“Dr. Una, where do you find the time to do all the things you do?”
Today, I’m showing you how I run five companies in 20 hours a week. And here’s the kicker—I’m a wife of 19 years, a mom of four homeschooled kids, and I live a full life with rest, joy, and family vacations.
So how do I do it?
Let me walk you through one of the most powerful principles I’ve applied: Operating in My Zone of Genius.
What Is the Zone of Genius?
This concept isn’t just about doing what you like.
Your zone of genius is:
- A high-value activity
- You’re good at it
- You love doing it
- And it creates the greatest impact in your business
I started learning about this from Brian Tracy and Michael Hyatt, but over time I defined my own.
1. Engineering Coaching Systems
I’m not just a coach.
I’m a systems engineer for transformation.
Take the EntreMD Business School. It’s not just a coaching program—
It’s an engineered container designed to produce radical transformation:
- A coaching piece
- A curriculum piece
- Implementation-driven activities
- Accountability systems
- A thriving, high-performance community
“That ability to create containers that make people experience radical transformation—that’s my zone of genius.”
This isn’t accidental. This is engineered impact.
2. Creating Transformational Content
Whether it’s a podcast, YouTube, email, or Instagram—
My content isn’t just information. It’s disruption.
“My assignment is to disrupt the physician community and rewrite the narrative.”
Freedom to practice medicine on our terms.
Freedom to pursue purpose.
Time freedom. Financial freedom.
And I use content to change:
- Mindsets
- Philosophies
- Strategies
- Possibilities
Every episode, every post—it’s a seed of transformation.
“People listen to the podcast and think, ‘If this is what I get for free, what will happen if I work with Dr. Una?’ And when they do, everything changes.”
3. Collaboration
Collaboration has two parts:
a. With My Team
I don’t run any of these companies alone.
Great teams across every company allow me to scale without burnout.
b. With the Right People
I partner with other thought leaders, podcasters, and communities.
Whether it’s speaking at a conference or getting introduced to 10,000 practice owners—
I collaborate for growth.
The Result?
I spend most of my time in these three areas:
- Engineering coaching systems
- Creating transformational content
- High-leverage collaboration
“I spend a lot of time there. Most of my time. That leads to high-level impact in less time—not more time.”
This is why I can get more done by doing less.
Don’t Know Your Zone of Genius Yet?
That’s okay.
- Ask people close to you: “What do you think is my zone of genius?”
- Observe what energizes you
- Watch where you create the biggest value
- Reflect on where your joy meets your results
“It’s okay if you can’t figure it out right away. Start with one hour a week. Move one task off your plate. Progress over perfection.”
The Fastest Path to Business Growth for Physician Entrepreneurs
You became a doctor to help people not to be stuck in survival mode.
If you’re ready to scale your practice or business with a proven system, you don’t have to do it alone.
When you’re ready, here are 4 ways we can help you:
The EntreMD Business School –Join a thriving community of 100+ physicians and gain the business education medical school didn’t teach you. Apply today to take the next step.
The EntreMD Podcast – Weekly insights from top physician entrepreneurs.
The Profitable Private Practice Movement – Step-by-step strategies to scale your business.
The 5-minute Business Accelerator: Join 5,000+ subscribers to get weekly tips that will move you closer to your first or next 7-figures in revenue.
