Dr. Carolina Sueldo M.D. went from brand new to Fort Lauderdale to $1M in revenue by end of year two — here’s exactly how she did it.
You asked for proof that private practice still works. This is it.
In this episode, I sit down with Dr. Carolina Sueldo M.D. — double board-certified fertility specialist and founder of Ceibo Fertility Center in Fort Lauderdale — for a conversation that covers the full arc: from deciding to open a solo boutique practice with two toddlers at home and no business background, to hitting seven figures by year two while maintaining a four-day work week.
Dr. Sueldo gets honest about the early days — the difficult landlord, the staffing challenges, the competitor who called just to say they were waiting for her to fail — and what it actually took to bounce back and keep building. She walks through how she established herself as an authority in a brand new market, why she went full court press on visibility from day one, and how she thinks about “thoughtful scaling” as Ceibo grows beyond a single location.
This episode is a masterclass in what’s possible when you stop waiting until you have all the answers and start building the plane while you’re flying it.
Tune in and get inspired!
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