One of the biggest reasons physician entrepreneurs struggle isn’t effort, heart, or clinical skill — it’s that no one ever taught us the math of business. We were trained to help people, and pricing and volume became an afterthought. But business is an economic sport, and in this episode Dr. Una walks you through the million dollar math that changes how you see your entire business.
You’ll learn why there are many different paths to a million dollars — but every one of them is a fixed equation you can’t argue your way around. Sell something for $1 to a million people, or $10,000 to a hundred people, or a million to one — the models all work, but only if you play by the rules. Dr. Una breaks down the two models most physicians live in (low ticket/high volume and high ticket/low volume), the specific challenge that comes with each, and how to overcome it so your numbers and your goals finally line up.
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