Most physicians hate selling. Here’s how to do it persuasively and authentically without pressure tactics, manipulation, or that pit-in-your-stomach feeling.
Entrepreneurship is one long series of asks and if you’re not making them with real conviction, you’re leaving both impact and income on the table.
In this episode, Dr. Una breaks down five things every physician entrepreneur needs to do to become genuinely persuasive. The first, and most important, is being fully sold on what you’re selling. Not performance. Real conviction. She walks through the moment at her first live event in 2019 when she had to choose between showing up with doubt or showing up persuaded and what that decision unlocked. She also shares the story of client Dr. Carolyn Moyers, who ended her first year in the EntreMD Business School with 41% revenue growth and seven weeks off, and how that kind of result is exactly what fuels unshakeable conviction.
From there, Dr. Una breaks down why leading with your process almost always kills the sale, how to build and own a library of social proof so potential clients can see themselves in your results, and why generosity is one of the most underrated persuasion tools in business.
These five principles aren’t theory. Dr. Una has used them to serve thousands of physician entrepreneurs and generate tens of millions in revenue. If you’ve been showing up to webinars, discovery calls, or patient conversations without real conviction, this episode is the reset you need.
Tune in and get to work!
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