The Profitable Private Practice Playbook

7 ways private practice owners leave money on the table and how to fix it

The Profitable Private Practice Playbook: 7 ways private practice owners leave money on the table and how to fix it

Thousands of physician-owned private practices go out of business every single year. This does not mean it is impossible to thrive but you do need to play by different rules.

Decreasing reimbursements and the higher costs of delivering healthcare services have made it difficult for many private practices to be profitable but you can thrive.

The Profitable Private Practice Playbook is the blueprint that will get you there.

This step-by-step guide to profits in your private practice will show you:

Simple mistakes that cost you thousands of dollars every month
How to make the transition to savvy physician entrepreneur
How to attract the right number of patients
How to empower your team to become revenue generators themselves
How to get paid for the work you already do

The result will be a practice that helps a lot more patients, creates financial freedom for you, and gives you back your time so you can live life on your terms.

One of the greatest myths out there is “if you build it, they will come.” The truth of the matter is they will not! Not unless you do the work to attract the people who desperately want your product or service. Walking away from this myth and learning how to make your brand visible can add millions of dollars in revenue to your business, every year.

This book will show you a simple formula to take your business from best-kept secret to household name. Following the step-by-step process in this book will position you as the go-to expert and help you attract the patients and clients you want.

Doctors have been sold a lie that they don’t make great entrepreneurs.

When Dr. Nneka Unachukwu started her practice in 2010, there were no coaching programs, podcasts, or YouTube channels around to teach her how to be a physician entrepreneur. She had some resources, but what she really wanted was to meet with people like her.

Made for More is the peer resource Dr. Unachukwu wishes she’d had. With stories from over forty doctors from the EntreMD Business School, see how these physician entrepreneurs overcame fear, self-doubt, lack of experience, and other obstacles to create success on their terms. Follow their journeys to thriving physician entrepreneurship through endeavors such as building their brands and starting private practices, coaching practices, and nonprofits.

It’s normal to want more. Let the stories within open your eyes to new possibilities and teach you practical steps you can take to start your journey to more.

Not everyone can do what it takes to become a doctor—
but you did. From graduating medical school to completing your residency, each step has gotten you closer to living the life you’ve envisioned since first completing that med school application.

But are you living the life you want?

You signed up to save lives and help change the world, not to build a brand and become an entrepreneur. Still, to succeed, you need a plan for navigating the business of your profession.

In The EntreMD Method, pediatrician and entrepreneur Nneka Unachukwu provides a roadmap for strategizing your business and building a successful brand that reflects your goals. Whether you’re interested in coaching and consulting, running a product-based business, starting a nonprofit, or opening a private practice, leveraging proven sales and marketing practices will help lay the financial foundation you personally need. Learn how to tackle this next challenge head-on and take control of your life with Dr. Una’s roadmap for living life on your terms.

Author

Dr. Una

Dr. Nneka Unachukwu is a board-certified pediatrician and the founder and CEO of Ivy League Pediatrics outside of Atlanta, Georgia. She graduated from the University of Nigeria College of Medicine and completed her residency in New Jersey before opening her own practice.

After honing her entrepreneurial skills, Dr. Una created the EntreMD business school, podcast, and community to help physicians build personal brands around their expertise, open practices, and develop product lines. Featured in Forbes and a member of the Forbes Business Council, she has helped doctors all over the world leverage entrepreneurship to build lives they love.

"One of the many things I love about Dr Una is her ability to simplify concepts such that even the most overwhelmed physician gets it. This book is truly the formula you need to move from being obscure to becoming a household name in your business. It takes you step by step through what you need to get you to your business goals. A must read for anyone that’s tired of being the world’s best kept secret."

“The secrets to personal success have never changed—organization, ambition, inspiration, and effort—and Dr. Una embodies them all. I would trust Dr. Una to work with any of my clients on the precipice of taking that magic leap into controlling their own futures, whether it’s to open an independent practice or not. People think that doctors don’t need cheerleaders and guides, but they couldn’t be more mistaken. Physician satisfaction has never been lower, and Dr. Una is here to fix it.”

“It’s more important than ever for doctors to take control of their lives. One way to do that is through the power of entrepreneurship. Through this book, Dr. Una will give you a roadmap to make this a reality.”

“The EntreMD Method is the new ‘pocket MBA’ for physicians. Dr. Una has developed the blueprint for MDs who want to take control of their careers and lives. It’s a must-read.”

“Dr. Una is the real deal. She practices what she preaches and she knows of what she speaks. She has her own lived experience of opening and growing a successful clinical practice, podcast, coaching program, and online business. She has guided countless physicians through this journey of entrepreneurship with wisdom and ease. She has full belief that any physician can utilize their MD or DO as the foundation upon which they can contribute their expertise in a wide range of incredibly meaningful ways. If you’re a physician entrepreneur or considering becoming one, you’ll want Dr. Una in your corner.”

“Dr. Una has laid out a solid groundwork for physicians to reclaim their power in medicine and, in doing so, reclaim their joy. This book will change a lot of physicians’ lives. Highly recommend!”

“I have the privilege of speaking to people all over the world at conferences and seminars. During these events, I get to meet men and women who have big dreams of making an impact and helping others. Years ago, I met Dr. Una at one of these conferences. I quickly realized that she is one of the rare people who not only gets inspired to make a difference but knows how to take action and get results...

“With The EntreMD Method, Dr. Una brings a much-needed beam of hope to physicians, for whom burnout is so prevalent today. Doctors are empowered to take a closer look at their knowledge, experience, and passion and to reimagine an entrepreneurial approach to their service. This allows them to reclaim joy and fulfillment in their personal and professional lives.”

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