The Ultimate Guide to Selling Your Private Medical Practice
As of last year, less than half (46%) of all medical practices are currently operated as private practices. Since the beginning of January 2019, over 108,000 physicians have left these types of practices to work in other healthcare settings. This may well be due, in part, to longer work hours and less EHR satisfaction in […]
Ep #320: The #1 Thing Stopping You from Building a Dream Team
Want to know what makes it easier to hire your dream team? Changing the way you see yourself. Start imagining yourself as the CEO who deserves the best (because you are, and you do!). Running through scenarios in your mind makes it SO MUCH easier when it comes to nerves and negotiation and everything related […]
Ep #319: Lessons from Instagram’s $660M Payday
When Instagram recently released its paid badge for verified users, 92% of their audience say no. And Instagram still made $660 million that day. That’s why my first takeaway is to never stop growing your audience—even if your audience gets as big as Instagram’s. If you continue growing your audience and keeping them engaged by […]
Is Affiliate Advertising a Good Option for Physicians and Doctors?
Affiliate marketing is a term often used interchangeably with affiliate advertising. Technically: “Marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.” […]
Ep #318: The Power of a Story
No matter the business you’re in, speaking is a skill to master. Why? Speaking is about telling your story. And stories sell. Ever think about why Toms shoes sell? It’s their story! Buy a pair of Toms and a pair goes to a shoeless child. Who doesn’t want to support that?! Take a listen to […]
Ep #317: How to Fall in Love with Your Journey as an Entrepreneur
All entrepreneurs deal with ups and downs, tough times, pride and joy, hard work. I won’t act like it’s all smooth sailing. But you know what makes it easier? Connecting the work with your why. When you strive to serve and earn, and your specific goal is financial freedom to travel or to pay for […]
FAQ: What is The Start-Up Cost to Start a Medical Spa?
Over the past 20 years, more and more Americans have become interested in nonsurgical and less invasive treatments and options to rejuvenate their skin and body. As a result, medical spas are a growing business idea that is highly lucrative. The American Society of Plastic Surgeons describes medical spas as a “combination of an aesthetic […]
Ep #316: Becoming Googleable: An Interview with Dr. Funke Afolabi-Brown
If you have found yourself wondering “is this it?” or questioning your career as a physician, you will be comforted and inspired by Dr. Funke Afolabi-Brown’s story. As an employed physician, she was doing well for herself, by definition. But she felt unsettled and unsure. She didn’t have another idea for a business, but she […]
Ep #315: The Crisis in the Healthcare Space Is a Gift to You
The healthcare space has seen and will continue to see crises. But don’t fear; there is a silver lining. There is a paradigm shift, and physician entrepreneurs everywhere are capitalizing on it. How? They’re setting up business systems around their own brilliance. They’re monetizing their gifts. The world is benefitting and so are the physician […]
The Pros and Cons of Physicians Creating a YouTube Channel
Social media. It’s everywhere. Can we, as physicians, ignore this marketing type’s importance in 2023? Not if you listen to what PostBeyond has to say. They report that “as 2022 closed and opened to 2023, many markets entered into a recession…astute marketing managers and leaders can see why social media marketing is important, now more […]
